More on Mobile TV
Friday, November 10th, 2006“Mobile TV will become a multimedia experience with an emphasis on
personalisation, interactivity and user-generated content
So says the author of a London School of Economics report, commissioned by Nokia. Rather than watching past episodes of a favorite soap or drama series, or catching news snippets, Dr Shani Orgad sees mobile TV developing into a form of a personal YouTube.
Also envisaged is a 5 or 7 second advert to cater for the dip in dip out, or snacking nature of the Mobile TV format.